Due to the restriction of certain businesses or other commercial, and social platforms in China, digital marketing in China is a whole different experience. The common practices of digital marketing which work throughout the rest of the world may not work at all in China, or will require being modified, to say the least. If you are looking forward to selling your services or products in China with digital marketing, it is imperative that you are aware of where to begin. There are certain tools which can help a great deal with your digital marketing. Let us mention a few of such tools for you.
The first and the foremost thing that is to be understood about WeChat is that it’s not just another Whatsapp or similar application. It used to be actually but now it has grown to be something different. WeChat is a messaging platform but what sets it apart is that it is absolutely private. If you share a photo or a video and a friend comments on it, the conversation won’t be visible for anyone until he’s a mutual friend of both of you. This is what enables the business to share useful content on WeChat while having an absolutely private conversation with each of the potential customer. Not only the customer service can be provided with the utilization of the app but payments can also be accepted conveniently.
As in the previous example, it is to be kept in mind that Baidu certainly isn’t another Google. Being the most popular online search engine in China, digital marketing in China without considering Baidu is next to impossible. A common difference between Google and Baidu is that the latter always presents its own services and pages (Zhidao, actu, maps, shopping etc.) on the first page of every search result. This is why it is of prime importance to direct your efforts of search engine optimization for your business in China as per the requirements of Baidu. It’ll enable you to rejoice a huge amount of traffic directed straight from the search engine itself which increases the probability of conversions.
Tell Your Story With A Video
Last but not the least, it is indispensable to mention here that in today’s fast-paced era, hardly does anyone have the time to stop on your website and read through your company’s story. Content driven campaigns are what are required by the Chinese consumers as well as Baidu for the purpose of search engine optimization. It is important to tell your company’s story not only with words but with visuals as well. This is why spending your resources on making a brief video about what you have to offer is essential to be successful with digital marketing in China.
While there may be multiple other ways to sell your products or services efficiently with digital marketing in China, implementing the above-mentioned tips is definitely going to produce positive results for you. So what are you waiting for? Give these tips a try and see the difference for yourself. If you need help targeting with Chinese marketing and digital strategies that works, then contact Digital Crew.